Throughout my 20-year UX design and research journey, I've cultivated a curious passion for uncovering user insights that drive innovation and add value to the business. From leading ethnographic studies at Adaptive Biotechnologies to implementing lean UX methodologies across various industries, I've consistently leveraged modern research tools to transform complex data into actionable design strategies.
My expertise spans qualitative and quantitative methodologies and data analysis, persona creation, workflow creation, story mapping, journey mapping, empathy mapping, cx mapping, Coding in Atlas.ti, and task-based user testing. I enjoy utilizing tools like HotJar, insightful.io, and Userlytics to gather and visualize user data, turning it into compelling narratives that inform product development.
Whether conducting SME interviews, moderating usability tests, or analyzing customer exit interviews, my enthusiasm for UX research continues to fuel my career. It drives me to explore new frontiers in user-centered design and emerging technologies like generative AI (GenAI) in UX Research.
All images below are examples of work and can be looked at in detail in their unique Case Study.
“Usability is about people and how they understand and use things, not about technology.”
- Steve Krug