Professional Deep Dive:
Building & Mentoring Innovative UX Teams | Managing LoFi Vision Phases of Product Design & Strategic Scaling.
As a hybrid Qualitative Researcher, Principal UX Designer, (IC)Independent Contributor, and (PM) Project Manager with two decades of experience, I bring a wealth of expertise to companies looking to enhance their user experiences and strategic scaling efforts. I am adept in various UX research methodologies, including ethnographic studies and remote testing, focusing on voice user experience, assisted AI & GenAI or Generative Artificial intelligence, and comprehensive design systems. I use claude.ai, Chat.GPT, MidJourney, and perplexity.ai as an AI assistant with a particular focus on Prompting for automation using make.com.
High-Impact Team Leadership:
Oversaw the rebuild of a lean UXD/UXR team at Adaptive Biotechnologies, managing a team that generated and supported quarterly orders exceeding $41.9M YoY, while also leading the redesign of Customer TRF Reports crucial to $135M in clinical diagnostic deliverables and revenues.
Budget Efficiency & Rapid Market Deployment:
Spearheaded strategic initiative at Banknote of America that condensed a typical 5-year Go-To-Market strategy into just 1.5 years, achieving key milestones with a lean $500K budget and establishing a new standard for rapid deployment of digital trust services.
Revenue Generation & Retention:
Managed UX strategies and software ecosystems that contributed to $210M in revenue with a 90% customer retention rate and 95% recurring revenue, equating to an enterprise asset value of $426M at OpSec Security.
Education:
“Usability is about people and how they understand and use things, not about technology.”
- Steve Krug