About · Professional deep dive
Managing the lo-fi vision phases of product design, and the strategic scaling that follows.
I'm a hybrid qualitative researcher, principal UX designer, independent contributor (IC), and project manager (PM) with two decades of experience. I help companies improve their user experiences and scale strategically.
I'm adept in a range of UX research methods, including ethnographic studies and remote testing, with a focus on voice user experience, assisted AI and generative AI (GenAI), and comprehensive design systems. I use Claude, ChatGPT, Midjourney, and Perplexity as AI assistants, with a particular focus on prompting for automation with Make.com.
High-impact team leadership
Adaptive Biotechnologies
Oversaw the rebuild of a lean UXD/UXR team, managing a team that generated and supported quarterly orders exceeding $41.9M YoY, while leading the redesign of Customer TRF Reports crucial to $135M in clinical diagnostic deliverables and revenues.
Budget efficiency & rapid market deployment
Banknote of America
Spearheaded a strategic initiative that condensed a typical five-year go-to-market strategy into just 1.5 years, hitting key milestones on a lean $500K budget and setting a new standard for rapid deployment of digital trust services.
Revenue generation & retention
OpSec Security
Managed UX strategies and software ecosystems that contributed to $210M in revenue with a 90% customer retention rate and 95% recurring revenue, equating to an enterprise asset value of $426M.
"Usability is about people and how they understand and use things, not about technology."
Work together
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