Writing & Research
Articles
Essays on UX research, inclusive design for older adults, and tying research to the business outcomes leaders care about.
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Customer-Centric Research Alignment: A Strategic Approach for B2C and B2B Success
A simple, effective approach to aligning usability research with business goals, one that improves usability while supporting broader outcomes like reducing churn and raising customer satisfaction.
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Bridging the Digital Divide: Practical Strategies for Empowering Older Adults in the Digital Age
The digital divide among older adults is not a minor inconvenience. It shapes social inclusion, access to healthcare, and quality of life. Here is what the research says, and what designers, educators, industry, and policymakers can do about it.
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Bridging the Digital Generation Gap: Enhancing UX for Our Aging Population, Like My Dad
Last fall I gave my father a pair of Apple AirTags for his birthday. The excitement on his face when he opened the gift, presented in true Apple fashion, was exactly what I expected. What came next was not. As technology evolves, so do the opportunities to make it more accessible.
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UX Design Principles for Seniors and Older Adults, Part II
According to AARP, Americans 50 and up contribute $8.3 trillion in economic activity to the US economy each year, with a GDP that's expected to triple by 2050. Here is a new set of UX design principles for seniors and older adults that accounts for the psychological and physiological changes that come with age, plus today's top products for this audience and best practices for further UX testing.
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