Bridging the Digital Generation Gap: Enhancing UX For Our Aging Population, Like My Dad

Last fall I presented my father with a birthday gift: a pair of Apple AirTags. As I eagerly awaited the opening of his gift, I started thinking that I'm not even an Apple mobile device user myself (though I love their computers) I've always used Android phones. The excitement on his face when he saw the gift – presented in true Apple fashion – was exactly what I expected. What came next was not. As technology evolves, so do the opportunities to make it more accessible.

Michael Clingerman

UX Design Principles For Seniors & Older Adults – Part II

According to the AARP, Americans 50 and up contribute $8.3 trillion in economic activity to the US economy each year, with a GDP that's expected to triple by 2050. With longer lifespans, higher incomes, and an ongoing accumulation of wealth, it's time we get to know and understand this market better - here is a new set of UX design principles specific to seniors and older adults that account for the psychological and physiological changes that come with age. We also delve into today's top products among this demo and best practices for conducting further UX testing.

Michael Clingerman

November 8, 2023

Bridging the Digital Divide: Practical Strategies for Empowering Older Adults in the Digital Age.

In an era where technology permeates every aspect of our lives, a significant portion of our population finds itself left behind. The digital divide, particularly pronounced among older adults, is not merely a matter of inconvenience—it's a critical issue that impacts social inclusion, healthcare access, and overall quality of life. As we've explored in previous discussions, the challenges faced by seniors in adopting and using technology are multifaceted, ranging from physical limitations to cognitive barriers and lack of exposure.

Michael Clingerman

October 2024

This article outlines a simple yet effective approach to customer-centric research alignment that improves usability and supports broader business goals such as reducing churn and improving customer satisfaction.